Any time· FAQ
Straight answers, before you ask.
Will it sound robotic?
Try Zara and judge for yourself. We choose a natural voice for your business and test it before anything goes live.
General
What it is, who it's for and what it does.
01Is Zara a real person?
No. Zara is an AI receptionist and a working example of what we build for businesses. If you'd like a person, she can book you a call with our team.
02Will it sound robotic?
Try Zara and judge for yourself. We choose a natural voice for your business and test it before anything goes live.
03Will this get me more customers?
It makes sure every call and message is answered and followed up, day and night. We measure what it handles so you can see the results; we don't promise a number of new customers.
04What is GEO?
Like SEO, but for AI assistants such as ChatGPT and Gemini: making your business easy for them to find and recommend. An AI visibility check is £297.
Pricing
What it costs, the contract, changes after go-live and our launch bundle.
01How much does it cost?
Starter is £997 setup and £247 a month; Professional, our most popular, is £1,997 setup and £447 a month. Growth is from £3,997 setup and £797 a month, quoted after a call. All prices exclude VAT.
02Why pay a setup fee when there are AI receptionist apps for £30 a month?
Those apps answer the phone. We build a complete system around your business (phone, WhatsApp and website chat, booking, your CRM and follow-ups), tested and managed for you every month. You don't set anything up or maintain it yourself.
03Is there a contract?
No long contract. Month-to-month with 30 days' notice. Monthly fees start at go-live.
04Can I keep my business number?
Yes. Keep your number and forward calls to your receptionist, or use a new UK number we set up for you.
05What if I go over my voice minutes?
Calls are never cut off, and we alert you at 80% of your allowance. Extra minutes are 25p each, or add 250 for £49 a month.
06Can I ask for changes after go-live?
Yes. Every plan includes update time each month: up to 1 hour on Starter, 2 hours on Professional and 30 minutes on single services. Send as many requests as fit, like opening hours, prices or an answer. Extra time is £49 per 30 minutes, bigger work is quoted, and fixes are always free.
07Do packages cost less than buying services separately?
Yes. Starter saves up to £2,122 in the first year and Professional saves £3,744, against our own published prices for each service.
08Can I start on Starter and upgrade later?
Yes. Pay the £1,000 difference in setup and move to £447 a month; everything already built carries over.
09Do you build websites?
Yes. A landing page is £697, and a business website of up to 7 pages is £1,997, or £997 with a Starter, Professional or Growth package. Larger or custom sites from £3,997. Hosting and care from £49 a month.
10Is there a discount?
No. Prices are the same for every client and they're all published. Our only bundle is the launch bundle: Professional, a business website and GEO setup for £2,997 setup, then £526 a month.
How it works
Setup, handover and what happens on a call.
01How long does setup take?
It depends on what we're building. Your fixed-price proposal includes an agreed go-live date, so you know exactly when it will be live.
02When can I book a discovery call?
It's free: 20 minutes with one of our team, on a Google Meet video call, or by phone if you prefer. Calls run Monday to Friday, 1pm to 7pm UK time. Please book at least 24 hours ahead. Zara can book it for you, or use the booking page.
03Can it put calls through to me?
It alerts you instantly and arranges a callback, and urgent calls can be passed to you where your phone setup allows.
Technical
Numbers, languages, calendars and your CRM.
01Do I need a new phone number?
Usually not. We give you a number and you forward your existing line to it, for example when you're busy or after hours.
02What languages does it speak?
English as standard. Other languages can be discussed.
03Does it work with my calendar or CRM?
It books into Google or Outlook calendars and includes a CRM. Connecting your own software is part of the Growth package.
Data & trust
Accuracy, privacy and how calls are handled.
01What if the AI says something wrong?
It only answers from information you approve, never makes up prices or promises, and anything unusual goes straight to your team. We review conversations and improve them every month.
02What about data protection?
We work under UK GDPR, callers are told they're speaking to an AI, and we provide a data processing agreement. Recordings are kept only as long as you agree.
Still have a question?
Zara knows our services and prices inside out, and she can book you a free call with our team.
Zara is an AI receptionist.
7:42 pm· Tonight
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Zara is an AI receptionist. All prices exclude VAT.